Hi! I am Chris Packer. I am a product designer based in London who has a passion for creating meaningful product experiences with a human-centred approach.
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When BT Sport launched in 2013 it was hastily tacked on to an existing CMS that was reaching the end of its shelf life. A decision was made to move across to AEM which offered the chance to make the website an experience our customers expect from a leading sports broadcaster.
Belgium's largest telecom provider offer a range of services spread across mobile apps. Brilliant Basics pitched a 'One App' solution that aligned the design language around customer needs.
After the success of 'One-app' Telenet commissioned Brilliant Basics to lead on their digital transformation. The existing site was outdated and lacked a consistent design language. I was in charge of applying and evolving their latest brand guidelines to a digital space.
BT launched its new brand in 2020. I was part of a team that looked at how we could apply the new visual language in a digital space. We took some of the key pages from the website and looked to adhere to these core expressions; Smile, Energise, Breath & Flow.
FreeGym is a fitness platform inspired by Woucher and AirBnB. I conceptualised the brand look & feel from scratch, created end to end user journeys and a design system that was responsive and flexible across all devices.
Bank Dhofar and BB were designing the complete customer experience across all channels: web, app, ATM, Kiosk, as well as redesigning their bank branches.
