BT

BT launched its new brand in 2020. I was part of a team that looked at how we could apply the new visual language in a digital space. We took some of the key pages from the website and looked to adhere to these core expressions; Smile, Energise, Breath & Flow. The goal of this piece of work was to help unify digital designs in harmony with the brand and to convey more meaningful considered design decisions that could help inspire the wider team.